The idea of marketing may not appeal to you as a contractor, but there is no denying that it’s an investment you need to make. However, you need to invest your time as well as your money, if you want to have a successful campaign. It’s great to be at the top of pages, sending ads to people in your area and have a brand that people remember to call whenever they need your services. However, there is something else you can be doing that will organically expand your reach and build your brand.
Video blogs have become one of the top ways for contractors to market themselves online. The idea is to record yourself completing a project, whether it’s something small like fixing a hinge on a door or something bigger like building a patio. By marketing this as a DIY project you are going to get thousands of views, introducing your name, brand and abilities to all those people and building trust between yourself and the viewer.
Create a page on a site like YouTube under your company name. Record yourself completing a task, narrating it the entire way. Don’t worry about using too many details as it will help the viewers to follow along. When you are ready to upload, make sure that you are using tags and keywords to ensure that people who are searching for this type of content can easily find it. Then take a link to the video and put it on your website, share it on social media and any other sites you can find. Pretty soon you will see the views go up and hopefully, if properly done, you will see significant interaction over the next several months.
This is one of the most creative and affordable ways to build an online presence and the best part is that it creates unique content that can be used on dozens of sites. Try to take some time to learn about videography, how to make the content better and how to market your videos to ensure that you maximize their potential.