Before you start looking for marketing tips for contractors there are a few things you should know about that will improve your efforts and help build your brand. First off, when it comes to marketing you cannot be shy. Make sure it’s easy for people to find you, to see the work you’ve done and know that you are available for hire. You have a lot of competition and you want to make sure that you get your name out there as much as possible. The Virginia construction industry is very competitive but your reputation can bring you a lot of business over the years. Here are a few marketing tips for contractors that are worth trying:
- Be social: More than likely your target audience is going to be on social media. Each platform is free so you can easily create an account and share photos of your projects, maybe some helpful tips for people to maintain their home or anything else that would be interesting to someone browsing. This is a great way to share your brand and you can target people in your area.
- Always represent your brand: It doesn’t matter where you are at, you and your workers should have your company name and contact information on your shirts, hats, trucks and especially a jobsite. That’s the best way to get your brand out there and make sure that people can contact you.
- Make friends: Realtors, insurance agents and other professions like that are always being asked to recommend someone to build or repair a home or office building. Networking is a great idea because they want to refer someone that they trust and will also speak highly of them.
- Keep the same subs: You are not the only client your subcontractors have and often times they are asked if they would recommend anyone for a project. For example, a crane rental company might be asked by a builder if they know a Virginia construction company that can come in and do a project because that builder has too much work on their hands. That’s why you want to have a working relationship with the same subcontractors for years.
One of the best marketing tips for contractors is to make sure that you hire reliable subcontractors. The work they do under your company name will reflect your business so when you choose a crane rental company make sure you choose one that’s going to make you look good. Virginia construction is competitive but if you follow these tips you will be able to put your name in front of the right people.