Facebook is still the largest social media site in the world and nothing has come close to changing that. The site and app have millions of users around the world and their advertising revenue continues to grow at a pace that rivals any other platform on earth. However, as more is learned about digital marketing, the question is asked of whether certain industries will really benefit from the platform.
A great example of this is construction. While there’s no denying the influence of the platform, the fact is that construction companies have not seen the same return on investment from this site as they have sites like Google. Part of that is because of the activity of the user. Someone who is looking for a car or at new furniture, may be intrigued by an ad on social media. However, they are less likely to respond to an ad for a contractor, even if they are in the market for one. The reason is because the user believes in going through different channels to acquire that information. This process is much faster and more trustworthy to the user.
Building A Presence
This doesn’t mean that you should get rid of your Facebook marketing strategy. There are still a wide variety of benefits you can get from social media including SEO link building, building a strong web presence and more.
Improved Targeting
The fact is that these social media platforms are learning more about their users every day. While a random ad for construction services may not generate much interest, targeting someone who was recently looking for a contractor on another site and hitting them with retargeting ads if they’ve visited your site is just one example of how you can greatly benefit from cost-effective options you get with utilizing these sites.
