2019 brings a lot of new opportunities and challenges for contractors. You are competing against DIY enthusiasts, handymen and other companies. You have to have competitive pricing but also make sure that you are earning enough to make it worth your while. Marketing is key to getting new business in for a lot of construction companies and you may not be sure how best to market yourself. Here are some of the best places to start:
- Google: The biggest search engine in the world offers many advantages for marketing in the construction industry. Whether it’s SEO, PPC, business listings or something else, there’s a good chance that people who are looking for a contractor are going to go to Google to find them.
- Directory sites: These sites are already ranked on the top page of Google and they also generate their own traffic. While it’s hard to separate yourself from the competition, it’s important to at least be found where the consumer is looking.
- Social media: Homeowners especially love to follow pages on social media that showcase new projects. They like to see new ideas for remodeling their own home and it’s a cost-effective way to build your brand.
- YouTube: Th same concept of social media and search engines works with YouTube as well. A few videos of your latest project can help you to be found by locals looking for a new contractor. Even making a few DIY videos can be great as it introduces your brand to millions and helps you build an online presence.
As you look for ways to bring in new business, there are several places you can go online that will help you to be found by the right audience. Understanding the difference between passive and aggressive marketing is important and in construction, it’s good to be found wherever your consumers are going for advisement or to find you.